Hi, I'm Ifrah — a User Experience Designer and Researcher based in Toronto 🙂
Currently designing @ IBM. I have an interdisciplinary background in UX, policy, and psychology (Master of Information in UX & Information Policy + BSc in Psychology). As a designer, I strive to design ethical and inclsuive experiences and technology. I'm most interested in design and AI ethics, privacy, and inclusive design.

Always happy to chat. Reach out via email.

Selected work ↓

Research, Service Design

Evaluated the current Accelerator participant experience and provided recommendations for a streamlined, strengthened program delivery.

See case study
Research, UX, UI

Designed an app that showcases non-highly commercialized, unique, and safe experiences for tourists looking to avoid "tourist traps".

See case study
Cybersecurity Visuals
Visual Design

Reimagined a more compelling and relatable visual language for cybersecurity and awarded one of the top 25 ideas.

See case study